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PRIVACY AND SECURITY CONCERNS MAKE CANADIANS FEARFUL OF PURCHASING ON-LINE

Posted on August 12, 2003

      A recent study by Ipsos-Reid indicates that many Canadians are fearful about what's going to happen with their credit card information when buying products or services on-line.

      So worried are Canadians about security, that only 42 per cent of Web users in Canada have ever made a purchase on-line, compared with 75 per cent of their counterparts in the United States.

      The study results show that 60 per cent of Canadians are very concerned about the security of e-commerce computer databases that house their credit card numbers, and 57 per cent worry that their credit card data will be intercepted as it flows from their computers to the e-tailer.

      The prevailing sense that things are insecure on-line should make e-tailers and credit-card companies alike take more of a proactive approach to alleviating consumer concerns.

      E-CommerceALERT Comment: See WebTrust.net for information relating to the WebTrust Seal and how it reduces Privacy and Security worries.

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