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CONSUMER IDENTITY SERVICES NOT THE RAGE

Posted on December 5, 2001

      According to a study from Gartner, the consumer identity services so often in the news in recent months aren't likely to be widely embraced by the public anytime soon. The company's survey of 2,145 online U.S. adult consumers found that most of them preferred multiple Web site registrations to a single universal ID.

      "The sober truth is that although consumers are bothered by multiple user IDs and passwords, most consumers don't see much relative value in having one credential to navigate the Web," said Avivah Litan, vice president and research director for Gartner.

      Ironically, the publication of Gartner's research note came the same day that AOL Time Warner said it would participate in the Liberty Alliance Project, a collection of companies developing an alternative to Microsoft's! Passport identity authentication and payment system.

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