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U.S. E-COMMERCE KICKS OFF SUMMER WITH A RESOUNDING "THUD"

Posted on July 26, 2001

      Total spending on online sales decreased from $3.9 billion in May to $3.2 billion in June, according to the NRF/Forrester Online Retail Index. The number of households shopping online dropped to 13.1 million in June from 14.8 million in May. Consumers spent an average of $245 per person in June, compared with $265 in May.

      The Forrester Online Retail Index measures the growth and seasonality of online shopping based on data collected from online shoppers. It is based on 5,000 responses fielded from an online panel from July 5 to July 13, 2001.

      The $3.2 billion spent online in the United States in June was the lowest monthly total the Index has delivered since January 2001, when a post-holiday hangover dropped U.S. e-commerce to $3 billion, from $6.1 billion in December 2000.

      As recently as April 2001, the Index measured U.S. e-commerce over the $4 billion mark, at $4.3 billion.

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